Consumer Neuroscience

“Logic will get you from A to Z; imagination will take you everywhere” – Albert Einstein

We create stories that connect with your Brands and deliver to consumers a targeted and effective message. We produce distinguished results for our clients by employing exclusive marketing tools such as NLP and Neuromarketing to amplify our message in a way that impacts and influences consumer behavior. We provide solutions in designing campaigns and experiential events!

Marketing Consultancy Campaign Strategy

Neuromarketing Consultancy

Testing impact of campaigns

Introduction training to Neuromarketing

Marketing Consultancy Campaign Strategy

(Integrated Communication - Through The Line Marketing)

Content Marketing changes daily, shouldn’t your tactics? Content marketing is a fast growing industry full of opportunities, and we create only what matters and what converts.

We continue to refresh brands through innovative marketing, from idea conception to creation to conversion. We know that content will only get you so far. What are needed in today’s environment are integrated campaigns that include a diverse mix of assets. Our team’s efficiency is in working through lateral departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy.

Content marketing allows businesses in various industries the opportunity to own high-value media assets. Websites, social media, newsletters and branded digital campaigns are platforms on which to tell your story and generate interest in your products and services.

Any image or perception attached to your brand, whether true or false, holds value. In the digital age, it is our responsibility to make sure we are currently creating the desired perception of our brands and services and have reduced the customer’s pain points.

Neuromarketing Consultancy

It’s all about pleasing the Brain!

According to Harvard Business School professor, Clayton Christensen, each year more than 30.000 new consumer products are launched and 80% of them fail.

Clients call us when they want important things to happen. Usually they have tried the traditional means of advertising and communication and still greatly need stronger results. We help them shape a brain pleasing approach that improves the customer experience and brand association, which grows sales.

Have you heard managers quote, “half the money I spend on advertising is wasted; the trouble is I don’t know which half”?

Neuromarketings raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. If pitches are to succeed, they need to reach the subconscious level of the brain, the place where consumers develop initial interest in products and develop associations for brand loyalty.

Neuromarketing is using the latest insights from science to uncover the hidden values and desires of consumer groups around the world. It is the branch of Neuroscience that allows us to better understand consumer’s motivations and behaviors so to more accurately construct marketing campaigns.

In short, Neuromarketing is the “art” and “science” of selling to the brain.